Description
Job Description
Company Summary
We’re the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.
Position Summary
The Off Premise Independent Specialist supports the off-premise sales component of the distributor's market plan for their geographic area of responsibility. The assigned area of responsibility will be aligned with one or more of Constellation Brands Beer Division’s (CBBD) top off-premise accounts in a priority DMA. This position is responsible for driving off-premise sales through effective business planning, retail execution, customer relationship management, and budget management. This individual will function as a high-level advisor to select Key Account Managers, National Account Managers, and Market Development Managers on all items related to off-premise sales.
Responsibilities
Account management
- Sell new and expanded distribution to off-premise accounts.
- Build and maintain strong relationships with the owners & managers of the top Off-Premise accounts within area of responsibility.
- Support training and development initiatives for wholesaler off-premise team and with key off-premise accounts.
- Prioritize existing accounts and deploy Off-Premise resources (materials, budgets) to achieve set CBBD market goals.
- Identify market specific business development opportunities.
Execution inspection
- Visit and review accounts for compliance with CBBD's retail execution standards.
- Identify and communicate execution issues to Market Development Managers and/or Key and National Account Managers; ensure follow-up is made and issue is resolved.
Sales Planning
- Serve as a high-level advisor to the area Account Manager and/or Market Development Manager in all Off-Premise sales related planning.
- Assist Market Development Managers to develop the Off-Premise component of his/her annual business plan including, sales, distribution and promotional efforts for that specific market.
- Determine programming and promotional plans/spends needed to drive sales and to achieve Plan.
- Evaluate results vs. plan on a regular basis, identify sales deficiency areas, and develop corrective programming in order to improve performance.
- Conduct surveys in conjunction with key CBBD promotional windows.
Pricing
- Review, evaluate, and suggest pricing programs in order to ensure CBBD's competitiveness in the market place.
Marketing & Promotions
- Organize and coordinate promotional activity in area of responsibility
- Utilize available marketing resources in order to maximize sales and achieve plan.
New Products/Packaging
- Develop and execute new product/packaging rollout plans for his/her area of Off-Premise responsibility.
- Work with sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve set goals.
- Proactively identify challenges that new product introductions face in area of responsibility.
Performs additional duties and responsibilities as required.
Minimum Qualifications
- A Bachelor’s degree or equivalent job experience is required, ideally with emphasis on Sales and Marketing.
- No Retail Sales experience required, but two years professional experience and/or familiarity with consumer packaged goods (CPG) or beverage industries is preferred.
- Working knowledge of the promotional marketing process.
- Proven track record in building good relationships with customers as well as internal associates.
- Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
- Computer literate with the ability to use software applications including Microsoft Word, Excel and PowerPoint.
- Available to travel a minimum of 20% of his/her working time, including up to 5 hrs. driving time
Preferred Qualifications
- Demonstrated ability to take the initiative to gather and use customer feedback to identify both needs and opportunities.
- Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
- Demonstrated strong oral, written, and interpersonal communication skills.
- Demonstrated ability to achieve performance goals with a minimum of direction.
- Strong math skills with ability to understand wholesaler margin, retailer cost of goods calculation and market discount structures.
- Bilingual (English/Spanish)
Physical Requirements/Work Environment
- Work Environment:
- Must be able to stand, walk, sit
- Must be able to move up to 55 lbs
- Use hands to handle or feel; reach with hands and arms
- Climb or balance stairs/ladders
- Stoop, kneel, crouch or crawl; talk and hear
- Must have close vision, distant vision, and ability to adjust focus, peripheral vision
- Must be able to stand for extended periods of time
- Must have a valid driver’s license, be able to drive a car and travel via plane/train as needed
- Must be at least 21 years or age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Location
Jersey City, New Jersey
Additional Locations
Newark, New Jersey
Job Type
Full time
Job Area
Sales
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).