Online Career Prep Tools & Distanced Learning - Upkey
Upkey's virtual programs

Marketing Micro Internship Program

Open for Applications - Program Begins May 31, 2021* (Updated)

Overview

The marketing paradigm has transformed with the rise of digital and marketing technologies. In today's world, every company faces a constant problem with the new ways consumers spend their time on social media platforms. The power of social media and the connectedness of consumers worldwide have changed the landscape through which companies reach and target their desired consumers.  

 

To become successful, entrepreneurs and marketers must plan, implement, and measure the impact of digital strategies suited to today's customers and integrated with their traditional marketing and business goals.

 

70%

An estimated 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models.

91%

Of organizations are engaged in some form of digital initiative.

 

Students will learn the fundamentals of advanced digital marketing during this experience and learn from top digital marketing experts and build competency skills to do the following:

1. create Ads on three social media platforms

2. advanced content marketing strategies

3. optimize an ad for conversion 

4. how to promote a brand with different objectives and goals.

 

 

 

What you get

Students will become equipped with the knowledge and fundamental skills to create and optimize a targeted ad campaign during this experience.

 

At the end of this experience, students will be able to;

  1. Setup a digital campaign on FB, YT, and Google
  2. Create compelling ad copy and creatives
  3. Target the desired audience
  4. Create a lookalike audience
  5. Optimize campaigns for conversion

 

Upon completion, students will receive:

  • Custom certificate of completion
  • Access to mid and senior-level Industry professionals
  • Access to digital marketing experts
  • Mentorship from world-renowned entrepreneurs and leaders
  • Access to a global peer network
  • Resume worthy experience

 

Who should apply

Note: This experience is not only limited to students with a marketing or content background. In today’s world, everyone is capable of starting a business from their living or bedroom. To reach your target audience and sell your products, your ability to create compelling Ads will be your differentiator.


Current college students, recent grads, or high-school seniors ambitious to learn new skills in the following topics:

  • Entrepreneurship and Innovation
  • Content Writing and Media
  • Consulting and Strategic Analysis
  • Technology and Product Management
  • Business Leadership
  • Marketing and Communication
  • Finance and Accounting

Timing & requirements

  • Start Date: May 31, 2021
  • End Date: June11, 2021
  • Duration: 2 weeks
  • Time commitment: 8-12 hours a week
  • Live sessions: 6 hours a week primarily between 11 am -4 pm CDT
  • Enrichment sessions weekly.
  • VIP Program Fee: Free for students

Sponsors

Apply for this program!

Apply to this program by first registering with Upkey.

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